We Get It
Opening your own Brokerage is a big deal! You have a vision and are excited for what your real estate career can be but might be wondering how to make that happen.
We took decades of experience in the real estate industry to create a collaborative, locally-focused real estate brand with systems, support, training, and innovative marketing to take that goal from vision to reality.
In our first two years of operations we used proven systems to reach a Top 30 Brokerage status in our Board.
We aren’t in this to be the biggest. With our boutique sized offices, we are running our real estate business to make the biggest impact where it matters most; for our Agents, Clients, and Communities.
Locations we're looking to grow:
*Don’t see your location below? We’d love to start a conversation! Fill out the form below!
The Local Element Programs
What makes this brokerage model any different that the ones you’ve been at in the past? Man, oh, man, you are full of great questions.
Agents that join The Local Element sell 66% more in their first year here when compared with their previous 12 months in real estate.
We believe it’s because of our systems and our people focus.
We’ve Got Your Back!
Before, during and after your Brokerage opening, whether this is a new venture or you’re transitioning your current brokerage to The Local Element our crew has been through this process before (on both sides), knows what you’re going through, and is ready to guide you and your peeps through what’s next.
Not only that, our Home Office is ready to help. Got a management question? We got you. Compliance issues? We got you. Accounting? No sweat. Having a junk day? Yep, we’ve been there too and are ready to listen.
Frequently Asked Questions
Have questions? Totally understandable given that you are considering opening or expanding your Brokerage. Let’s talk about the a few of the questions we get the most.
Great Question, Owning a real estate franchise office comes with a number of benefits, including access to established brand and reputation, proven systems and processes, marketing and office support, and a crew of peers to run alongside. This can help you establish your business more quickly and effectively than if you were starting from scratch as an independent broker.
The level of support you receive from the franchisor will depend on the specific of the franchise you choose. Generally, franchisors provide ongoing training and in areas such as marketing and advertising, technology and systems, operations, and customer service.
The Local Element franchisees will also be provided additional support, access to agent trainings for local learning, business planning and mentorship, as well as access to a network of other Franchise Broker/Owners to for best practices and encouragement.
Franchise fees vary depending on the franchise you choose. They often include an initial franchise fee, ongoing royalty fees based on a percentage of your revenue, and other fees such as marketing or technology fees. Whenever you’re considering a franchise, it’s important to thoroughly review the franchise disclosure document and talk to other franchise owners to understand the total cost of ownership before making a decision.
Ready to talk shop? Give us a call or submit a contact form to get the conversation started!
The timeline for opening a real estate franchise office varies depending how fast both you and the franchisor choose to move. You should plan on a few months to launch your real estate brokerage once the contracts have been signed, but that doesn’t mean you’re sitting around waiting for things to happen. At The Local Element, we’ll be doing alongside each other to get you and your market ready for your office!
Most franchisors will have specific requirements for office location, including size, layout, and proximity to other businesses or high-traffic areas. At The Local Element we are proud of the flexibility you will have in choosing the specific location or non-location. It’ll be important during those first few months or year to make a S.M.A.R.T. plan for growth and impact in your community.
To find the right real estate franchise, start by making a list of what’s important to you and then researching different franchises online to see which ones fit the list. Request information from the Franchisors you are researching and talk to other brokers in the real estate industry to get their perspective. Once you’ve narrowed down your options, meet with the franchisor in person to assess the fit from both sides.
Many franchisors provide extensive training and support to franchise owners, including initial training on the franchise system and ongoing training in areas such as marketing, technology, and operations.
In addition to offering these training and launch guidance, The Local Element also offers coaching, business planning and peer accountability programs to help you grow your business.
We care about our communities, we care about our agent’s success, and we care about the impact we are making in the industry.
The Local Element is a call back to locally-focused service both inside and outside of our brokerage.
There’s a lot more conversation than we can fit on one webpage. We’d love to sit down with you, learn more about your Brokerage goals, and if Franchising is a good fit for you. Fill our the form below to get the conversation started.
More Information on
How We Hire
Identifying and guiding real estate clients through transactions with stellar service while positively promoting values of the IHeartGR Brokerage
Managing Relationships with Clients and Vendors
Managing Sales Transactions
Maintaining Sales CRM
Promote Mission and Core Values of IHeartGR
Responsibilities of Position:
Work with existing and potential new clients to determine real estate needs
Monitor and manage pipeline of clients through CRM/Transaction Management Systems
Attend training to maintain real estate knowledge and license requirements
Maintain and intentionally grow sphere of influence
Conduct buyer and seller consultations
Maintain relationships with past clients
Suggest updates and new ideas to explore!
IHeartGR connects people to their community with local-first real estate services.
The right candidate will have a healthy appreciation for the Greater Grand Rapids region, be a self-starter who is excited about guiding clients through a transaction during life transitions (real estate sales often happen at life transition points), be willing and able to coordinate multiple parties towards a common goal with demonstrated problem solving and sales abilities.
Additionally, this candidate will possess an internal drive to achieve goals, enjoy working both independently and with others, and be willing to learn and innovate within the real estate industry.
Getting real – this role is a whole lotta of people work. Think group project from school in your very favorite subject but the teacher picked the groups. Were you the natural group leader? Did you have fun researching and working towards a common goal with others? Did you know how to work around team members that didn’t want to contribute and still find a way to be proud of the finished project? That’s what getting to the closing table feels like.
Important Notes: This position requires a State License and membership with our Local Board of Realtors. Candidate must currently have, be in the process of obtaining, or be willing to obtain a real estate salesperson license with the State of Michigan. This is a 1099-contractor, commission based position.
A Few of our Brokerage Tools:
Online and In-person training opportunities
Tech package to run your business from anywhere
Direct access, support, and business planning with the Broker
Marketing team and resources to help with your next project
Drop in and rentable desk space
Be sure to ask about our Realtor Dues program!
Please send your cover letter and resume to [email protected] In the cover letter please describe a goal you enjoyed achieving (even if it’s personal), what the majors steps were to completing it, and why you chose that goal as an example.