- step by step on how to
Build a team
- for your real estate needs
- The Local Element
- May 7, 2024
If you're considering building a team within your brokerage, we have a step by step plan to help you begin the process. It's important to start with a plan in place so that you don't get swept up in the madness of creating something so important!
So, let's dive in!
1. Find your problem
First things first, you need to know why you’re starting a team.
Is it to solve a problem for you or for your customer? If you don’t have a problem to solve it will be very difficult to stand out from the crowd of our agents.
The problem might be you have more business than you can handle on your own! Great, you’re growing and you need help managing it.
The problem might be affordable housing is scarce and resources are overlooked. Perfect, your team could be the one to tackle access to affordable housing in your area.
2. Find your sweet spot
Now, let’s zoom in on your niche. Are you the go-to folks for suburban homes, swanky downtown pads, or maybe it’s all about those investment properties? Figuring out your niche helps you tailor your expertise and marketing game plan.
3. Build your crew
Time to round up your squad! Map out who’s doing what – you’ve got your agents, brokers, admin wizards, marketing mavens, and transaction gurus. Sketch out the team structure and who reports to who. It’s like building your own real estate Avengers!
4. Scout your talent
Ready to recruit? Look for folks who vibe with your vision and bring the skills to match. Hunt down the motivated ones with stellar work ethic – you want team players who can hustle hard. Don’t forget those background checks!
5. Train and grow
Keep the learning vibes alive! Hook your team up with ongoing training, from workshops to webinars. Stay in the loop on the latest trends and best practices. It’s all about leveling up together.
6. Streamline Operations
Time to get efficient! Set up smooth processes and systems to keep the operation running like a well-oiled machine. Think lead generation tools, slick CRM software, and nifty marketing automation.
7. Spread the word
Let’s get the word out! Cook up some killer marketing strategies to show off your team’s skills. From a slick website to social media magic, shout it from the rooftops and reel in those clients.
8. Track your wins
Keep score with some performance metrics. Measure stuff like sales volume, happy client vibes, and how fast those properties fly off the market. Use these stats to fine-tune your game plan.
9. Cultivate team vibes
It’s all about that team spirit! Build a culture where everyone feels valued and fired up to crush it. Keep the communication flowing, encourage teamwork, and throw in some celebratory high-fives for those wins.
10. Stay agile
Real estate’s a wild ride, so be ready to roll with the punches. Stay in the loop on trends, regulations, and tech. Stay nimble and be ready to switch things up when the winds of change blow your way.
Not sure if you should start a team or open a brokerage? Check out our blog post here:
Should You Start a Brokerage or Form a Team?
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